What Makes Zarza Coffee Unique
Zarza coffee comes from Jhonatan Gasca and Alejandra Muñoz Ortiz, the producers behind the World Barista Championship-winning milk coffee in 2025. It's a third-generation family farm in Bruselas, guided by heritage and commitment to quality. Their deep processing knowledge together with high-quality varietals combine to create a coffee of rich complexity and layered sweetness.
This single-origin coffee is designed for iced coffee at WatchHouse, but its flavor profile also shines in pour over brewing. Cold-extracted and espresso-strength, Zarza is developed for cold serves from the start, holding its structure over ice for a cleaner, sweeter, and more balanced cup. With bold flavour preserved at its peak, Zarza carries beautifully through milk, making it a natural choice for iced white coffee serves.
Key Facts About Zarza Coffee
- Zarza.: Zarza coffee comes from Jhonatan Gasca and Alejandra Muñoz Ortiz, the producers behind the World Barista Championship-winning milk coffee in 2025. This heritage indicates a high level of expertise in processing, which contributes to the coffee's complex and sweet flavor profile.
Zarza. - Zarza.: Cold-extracted and espresso-strength, Cold shots is developed for cold serves from the start, holding its structure over ice for a cleaner, sweeter, and more balanced cup. For pour over, this means the coffee is designed to maintain clarity and sweetness even when brewed hot, making it versatile for different methods.
- Zarza.: With bold flavour preserved at its peak, Zarza carries beautifully through milk, making it the natural choice for iced white coffee serves. If you enjoy milk-based pour over drinks (like a latte), Zarza's flavor holds up well, offering a balanced cup without bitterness.
Flavor Profile and Brewing Notes
Zarza is described as having rich complexity and layered sweetness. As a single-origin coffee, its flavor notes are influenced by the Bruselas terroir and the producers' processing methods. The coffee's structure holds over ice, suggesting a clean and balanced cup when brewed correctly.
For pour over, consider using a medium-fine grind to extract the sweetness without over-extracting. Since Zarza is espresso-strength when cold-extracted, a standard pour over ratio (e.g., 1:16 coffee to water) should work well. The coffee's bold flavour means it can handle slightly higher water temperatures, but avoid boiling water to prevent bitterness. The result is a cup with layered sweetness and a clean finish.
Who Should Try Zarza Coffee
Zarza is ideal for coffee enthusiasts who enjoy single-origin coffees with a light roast profile and complex flavor notes. It suits those who appreciate a clean, sweet cup that works both hot and iced. If you like experimenting with pour over techniques or want a coffee that performs well in milk-based drinks, Zarza is a versatile choice.
However, if you prefer a darker roast with more body and less acidity, Zarza's layered sweetness might not match your taste. Also, its price point (USD 2.50 per unit, catalog comparison price USD 10.00) reflects its specialty origin, so it's a premium option for those willing to invest in quality.
